Hypergrowth

Google Business Profile is a tool from Google that allows businesses to manage their online presence. It is a profile that can be easily set up and enables businesses to manage information about their business, interact with customers, and expand their presence. When optimized, the business’s rank improves in Google searches, and appears on the top section of the search results, thereby increasing leads and sales. Hypergrowth, a new-age SEO company from Darwin, AU, sheds light on the typical ‘Google Business Profile’ mistakes businesses make.

1. Inaccurate information

Details given in Google Business Profile should be accurate at all times. The most important information consists of contact phone numbers, opening hours of the business, placing map pins, the ‘located in’ attribute (which shows if the business is inside another building or shopping center), and website URLs. If these are incomplete or incorrect, the ranking of the business on Google will go down. Customers will not be able to contact the business, and potential leads and sales will be lost.

2. Spammy titles

SEO companies advise business owners to create business names with lots of keywords to appear in top search results. However, in reality, a long business name targeting the Google algorithm will hurt the person searching for the business on Google. The best practice is giving your business the same name it has in the real world, which helps people easily identify it in the search results. A business name should be consistent across all signs, logos, letterheads, and advertisements in both the real and online worlds. Further, as per guidelines from Google, spammy titles can end up getting penalized.

3. Fake reviews

Customer reviews form an essential part of any business. Potential customers tend to read the reviews visible on Google before making a choice. Hence, the business must respond to both positive and negative reviews equally and politely. This gesture gives the customer a good impression of the business, that they take customer feedback seriously.

Offering incentives or discounts to customers to get favorable reviews is against Google's guidelines. Doing so can cause the business listing to be entirely removed from the search results.

4. Unanswered Google Q&A

GBP allows customers to ask businesses questions related to their operations.

The business must answer the questions without much delay. Installing the GBP app is a great way to keep track of questions and answer them. The app sends an alert to the phone when a question is posted, and the business staff can reply to it easily. Another great idea is to post the FAQ in the questions sections so potential customers can get some self-help for their queries.

5. Unapproved photos

Humans are visual creatures; hence, most potential customers will browse through the photos posted online before making a choice. So, high-resolution photographs that showcase the service and the company must be posted in GBP. Also, it is better to avoid adding logos or extra text on photos as Google’s algorithm has stringent spam filters which may not approve the images. It may be necessary to post multiple images before they get approved by Google and made available in GBP.

Why Hypergrowth?

Hypergrowth is a cutting-edge digital marketing and SEO company in Darwin, NT, AU. The expert team will help you stay ahead of your competition without continuously maintaining social media accounts, hiring multiple content creators, or paying sales and marketing companies. Hypergrowth has in-house strategies to help place your business in the top 3-pack of Google search results.