What are ‘featured snippets’?
Featured snippets are a special type of search result that appears at the top of the search engine results page (SERP) when users enter certain keywords or phrases. These snippets, also known as ‘position zero’ results, provide a summary of information a user is looking for, along with a link to the full article or webpage.
One of the main benefits of featured snippets is that they allow users to quickly find the information they are looking for without clicking through multiple results pages. It saves users significant time and helps them find the most relevant information for their search query. Hypergrowth, the search engine optimization (SEO) company in Darwin, talks more about featured snippets.
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Why are featured snippets important for SEO?
First and foremost, featured snippets are the first set of search results that the user sees and can lead to an improved Click-Through Rate (CTR). Additionally, featured snippets provide the following:
- Increased visibility and potential for more website traffic
- It can help establish a brand or website as a credible source of information
- It can potentially increase click-through rates on the website
How can a website improve its chances of being in the featured snippets?
- Optimise the content for the keywords or phrases that have to be targeted. The optimisation includes researching the keywords that users are searching for and including them in the titles, headings, and body of the content.
- Ensure that the content is well-written and easy to understand. This implies using clear and concise language, breaking up the content into short paragraphs and headings, and including images and videos to make it more engaging.
- Use structured data to help search engines understand the content of the webpage. Structured data is a way of marking up a webpage so that search engines can understand the different types of content on the website, such as products, reviews, or events.
- Ensure that the website is mobile-friendly, user-friendly, and loads quickly, which helps improve user experience and boosts the website's ranking in the search results.
- Monitor the website's performance using tools like Google Search Console. Monitoring can help identify any technical issues that may be preventing the website from appearing in featured snippets.
- Finally, monitor the competition to see what kind of snippets they get. This information will give a good idea of what type of content and format the search engine algorithm favours.
To be featured in a snippet, a webpage has to be selected by the search engine algorithm as the most relevant and useful page for a specific query. Google uses a variety of factors to determine which pages are the most relevant, such as the relevance of the content, the authority of the website, and user engagement.
Hypergrowth, the Darwin digital marketing company near you, has an in-house ‘Hypergrowth Ranking Strategy’ guaranteed to improve your website’s ranking and build a good customer base.
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Why Hypergrowth?
Hypergrowth is a modern digital marketing and SEO company in Darwin that aims to provide Google dominance for its customers within 60 days. Their confidence lies in their well-researched and well-tested in-house SEO strategies.
Get an edge over your competition by contacting the SEO marketing team at Hypergrowth today. Call 0498 342 634 or email hello@hypergrowthdigital.com.au to belong in the coveted Google 3 pack.
